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Wednesday October 1st 2003 12:37 AM PST

Last week George called me asking if i could do a little rush design job. Nothing too hard, just a few elements for the Epic store. He needed to push a few areas around and was planning to get rid of the shoes section in the back of the store. So long story short, he asked me to do 4 panels at 48 x 20 inches. Two were going to be printed for light boxes and the others were just going to be dry mounted and put on shelve units. He came over and we threw a few ideas around. The entire section was going to be for all the Paul Frank merchandise he sells, so that made things easy. So i spend most of the night screwing around with a few ideas and trying to make the WRONG stuff work. Finally at about 3 AM i broke down and just started over simple. I kept all the colors bright and simple and stuck to the really bold logo elements. I took a CD with all the stuff over the next day and George loved the stuff i had come up with, he just needed to get it all printed. He told me he was expecting to spend around $500 for the prints. My jaw dropped. I told him that if he was paying that much he was really getting take. I immediately got on the phone with the guys over at Adage Graphics and got a price quote for around $300. So i upload all the files to their ftp server and they say we can pick it up on Friday. Now after i left i got a little worried. I used these guys all through college and they never screwed up a single job. I just started to worry that they might still not have the same job quality. George put the stuff up Friday and rearranged the store. I was in avalon at the time, but when i got back Sunday i dropped in just to check the stuff out. Ok, i really need to get back to building things and making artwork. They came out perfect! I really felt so good seeing something that i had spent most of the night working on come out looking really good.

Comments:

you're full of surprises. I don't think there is anything you can't do:) l'd love to collaborate sometime.

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